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Thursday, July 10, 2014

Western Digital Introduces My Passport Essential Colors

Just in time to make a perfect gift for Mother’s Day, Western Digital today introduced 10 fresh new colors for its My Passport Essential Portable USB Drives. Weighing in at less than 5 ounces, My Passport Essential USB Drives put almost a third of a terabyte of digital storage in the palm of your hand and are available now at select retailers in 160GB ($119.99), 250 GB ($149.99) and 320 GB ($179.99) capacities .

My Passport Essential Drives are simple to use, light and easy to carry, and require no power adapter -- they are powered directly through the USB cable. Equipped with sync and encryption software for easy file transfer, the mega-capacity of the My Passport Essential Portable USB Drive makes it simple to securely carry thousands of songs, videos or photos. "Our striking new color selection gives our customers an opportunity to express their unique style, while securely storing and carrying the massive amounts of rich content generated by higher resolution cameras, HD videos and music," said Jim Welsh, vice president and general manager of WD’s branded products and consumer electronics groups.

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